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Twitter grows up
Much has already been written about Twitter’s early history, including the origins of the 140 character limit (the same as a standard SMS) and how users created features we now take for granted, such...
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New Report: Measuring the Impact and ROI of Social Media
“The days of will social media work for us? How do we use it? and Who will do this for us? have gone. Today, any organisation that is client-centric, innovative and competitive considers social media...
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Social Media’s expiry date
“Popular measures of success, such as “Likes”, posts, or Tweets, are no more than proxies for other more meaningful brand objectives. In fact, by definition, setting these goals suggests you may have...
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Branded content is an ill conceived marketing strategy
Branded content for comedy/entertainment purposes is a tricky topic. I’m not talking about informational content or helpful hints. I’m not talking about sponsored content creation like Iconoclasts...
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Do you have the full social media picture?
Do you have the full picture of what is being said about your brand or organisation on social media? There is a big difference between listening to social media on a day-to-day basis versus deeper...
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Yellow Pages Social Media Landscape Review: Businesses still missing the mark
Just 51% of large and 28% of medium sized Australian businesses formally measure the return of their social media investment. But many of those companies are simply measuring the number of likes,...
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The difference between 1D and 3D social media activation
One dimensional social media: The use of free platforms to distribute brand message, promotions/coupons, campaigns or handle customer service. Three dimensional social business: The ability to merge...
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Working with Social Media and ASX Guidance Note 8
It is without question, social media has had an impact on listed companies. Impersonating investors (David Jones and EB Private Equity, McMahon Holdings), fake press releases (Whitehaven and ANZ) and...
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Analysing the internal social graph
In an interview with a journalist last year, I described the as yet unrealised potential to apply the same techniques used in social media analytics on the Web to the social collaboration systems...
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New study shows ASX200 are using social media, but not always in the right way
BRR Media have released their second annual ASX200 Social Media Report, which reveals some interesting insights about how Australia’s largest companies are using social media. Over two thirds of the...
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